Together with Maaike Cafmeyer we sought for the source of the ‘grote goesting’  a campaign launched by Toerisme Westhoek. The grote goesting is a Flemish word that can be translated as ‘the big urge to do something’. 
 

In this online and national tv spot we answer the questions why one might feel a big urge to travel to the Westhoek: to enjoy Belgian beers! To be outdoors! To live the good life! 

 On the day Westhoek went live, the post was shared on Facebook over 400 times.